Clover-Land

 

Clover-Land was started to promote the settlement of the cut over lands of the Upper Peninsula by Roger M. Andrews of Menominee, MI following earlier home and farm publications. The first 12 volumes served as a lure book to attract visitors and residents to the Upper Peninsula. Declines in the mining and lumber industries led Menominee Herald Leader editor Roger Andrews to call for the formation of a regional promotion and development organization. Established in 1911 by business representatives across the UP, the Upper Peninsula Development Bureau (UPDB) sought economic and land-use diversification and began promoting the UP as "Cloverland" to attract farmers, settlers, and vacationing urban dwellers. Clover-Land was to help the UPDB in its mission to highlight the UP's tourist and recreational advantages and give the UP a new regional identity. However beginning in 1920 with Volume 13 Clover Land became an agricultural magazine addressed to farmers and their families.

View/Download Selected pages from Clover-Land

Volumes 1-3, 1916

Volumes 4-6, 1917

Volume 7-9 - 1918

Volume 10-12, 1919

Volume 13-15, 1920

Volume 16-18, 1921

 

 

Clover-Land Newspaper circa 1916

December 1916 cover of Clover-Land, a magazine promoting the Upper Peninsula

This photograph is courtesy of the Marquette County History Museum and the J.M. Longyear Research Library.

Cloverland page

February 1917 page from Clover-Land

This photograph is courtesy of the Marquette County History Museum and the J.M. Longyear Research Library.